Mobile phone and PDA mobile terminal users; consumers of mobile news and entertainment services
Established in 2003, WAPYesky is the only IT portal with network-wide SP qualification in China. Relying on the strong internet platforms and user resources of Tianji Media Group, WAPYesky has developed various products, including SMS, multimedia messaging, WAP, IVR and wireless game services. The site provides IT information and digital entertainment to mobile phone and PDA mobile terminal users across the country.
In 2004, WAPYesky formally established its partnership with China Mobile, facilitating the release of hundreds of mobile phone games since. The site also has its own mobile phone game development team, which has created a number of popular games, such as Motorcycle Ride, World Cup 2006, Rescue, and others. In 2006, WAPYesky was ranked number 3 among "China's top 50 independent WAP sites." More recently, Yesky Wireless and the world-leading mobile phone game developer, Ozura, jointly launched a mobile phone league game community, MOSTAR, with the aim of building the largest mobile phone gaming community in China.