Young executives and IT leaders in companies of all sizes.
Published by Nikkei Business Publication's online division, IT Pro is the largest and most comprehensive website for IT professionals in Japan. Channels focus on such topics as IT security, network technology and Linux/Open Source.
In addition to Nikkei ITpro's various technology channels and 13 highly targeted e-newsletters, the site also offers a microsite package for lead generation. Microsites are designed to introduce products and services via downloadable PDFs (whitepapers, case studies, and other assets). Users must complete a brief questionnaire designed to gauge their understanding of the product/service as well as provide basic contact information (including name, company, department, title, telephone number, and email address) in order to access the downloads. As part of the ITpro Special package, Nikkei provides traffic drivers, including a text ad on the ITpro homepage, a text ad in the "ITpro Report" e-newsletter, and an MPU or text ad in the "ITpro News" e-newsletter.