With over 10,000 highly-qualified registered users, heise online's whitepaper solution offers the optimum environment for B2B lead generation campaigns. The majority of Heise’s whitepaper users are ITDMs (experts, IT Directors, managers and c-level management) in large enterprises and nearly 60% of all users work in the IT industry and are involved in the decision making process in their companies.
Heise's whitepaper services include editorial preparation of teaser texts, traffic drivers in the form of newsletters and text ads, replacement and updating of documents during runtime, and weekly lead reports (daily reports available upon request). Standard lead definition includes the registrant's first and last names, email address, company name, job title, department, industry, postal code, country and the number of employees at his/her organization. Additional features and offerings are available upon request, including free-form questions, drop-down menus and checkboxes, additional standard questions, telephone numbers, and filtering criteria.