CUSTOMER STORY
Transforming Digital Strategy for Scale with Avani Media
Introduction
Client Overview: Scale Computing is a leader in hyperconverged infrastructure and edge computing solutions that enable businesses to process data closer to its source, improving speed, reliability, and operational efficiency. With a focus on industries like e-commerce, retail, and manufacturing, Scale Computing combines simplicity, high availability, and scalability, replacing the existing infrastructure and providing high availability in a single, easy-to-manage platform.
The Challenge: Scale Computing required a more robust digital presence to capitalize on its market position. Scale Computing had established itself as a leader in the hyperconverged infrastructure and edge computing markets and wanted to reinforce its position and expand recognition. With IT decision-makers facing constant messaging from legacy vendors, standing out required a refined digital strategy to cut through the noise and drive deeper engagement. To sustain its momentum and continue reaching the right audience with the right message, it sought a strategic partner to help amplify its success and accelerate growth in key industries.
Avani’s Involvement
Avani Media was engaged to help Scale Computing redefine its approach to paid media and lead generation. With Avani’s new focus on paid media services, they identified critical opportunities for Scale Computing to leverage cross-channel strategies to elevate brand visibility among high-quality leads.
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Working with Avani Media was a game-changer for our digital strategy. They quickly understood our goals, executed a targeted paid media campaign, and delivered results that exceeded our expectations. The leads they generated have been incredibly valuable, and we’re seeing a real impact on our sales pipeline.”
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Brent Patrick​
Director of Marketing at Scale Computing
Services Provided by Avani
Paid Media
Paid Media campaign development across platforms like Meta, LinkedIn, Reddit, YouTube and Google Search
Strategic Content
Strategic content creation to support ad campaigns
Audience Targeting
Audience targeting based on industry, job roles, and interests
Full Campaign Execution
Full campaign execution and performance monitoring
Execution
Avani deployed a tailored multi-platform strategy for Scale Computing that achieved a CPL 27% below the industry average while boosting lead quality. The balanced approach across Meta, LinkedIn, and Google Search directly increased exposure, engaged decision-makers, and delivered qualified leads while optimizing budget allocation for maximum marketing ROI.
Key Steps in the Process
The first step was a comprehensive review of the client’s existing publisher mix. This analysis aimed to identify what was working, where improvements could be made, and how leads were progressing through the funnel. By understanding these elements, Avani was able to pinpoint opportunities for optimization and refinement.
Step 1: Discovery and Strategy
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Conducted thorough audience research to identify potential clients across diverse sectors.
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Developed a multi-channel media plan leveraging Meta, LinkedIn, and Google Search to reach IT decision-makers and business leaders.
Step 2: Creative Development
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Developed a suite of engaging creative elements for each platform, including static ads, video ads, and written ad copy.
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Ensured messaging was aligned with Scale’s value propositions, emphasizing the benefits of edge computing for real-time data processing and operational efficiency.
Step 3: Campaign Launch
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Launched targeted ads across platforms, with Meta and LinkedIn focusing on brand awareness and engagement, while Google Search captured high-intent users actively seeking edge computing and hyper-converged infrastructure solutions.
Step 4: Optimization
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Continuously monitored performance, adjusting targeting parameters, ad creative, and budgets to optimize results.
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Implemented remarketing strategies to re-engage users who had previously interacted with Scale’s
Milestones
1
Initial campaign launch saw an immediate increase in website traffic.
2
Engagement increased significantly on LinkedIn with Scale being positioned as an industry leader in edge computing innovation.
Results
The engagement with Avani Media led to a measurable and positive impact on Scale’s business outcomes.
Key Metrics
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30% Increase in Web Traffic
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186% Increase in Sales Opportunities
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Increased inbound conversions by 287%
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Delivered a 34x return on investment.
Conclusion
Avani Media’s paid media strategy enabled Scale Computing to grow its digital presence substantially, successfully reaching new prospects and driving meaningful business outcomes. Avani helped Scale Computing build stronger brand awareness and convert high-intent prospects into valuable sales opportunities by executing a well-orchestrated campaign across Meta, LinkedIn, and Google Search. This case study highlights Avani’s expertise in delivering scalable digital marketing solutions that drive significant ROI for technology clients.